Nomad
Nomad is a digital property management platform designed to make renting easier for property owners. As a graphic designer at SmartClick, I develop paid social creative for Nomad, translating campaign strategy and performance insights into concepts built for testing.
SmartClick Advertising Client Work
Paid Social Creative · Art Direction · Copywriting · Creative Testing
Creative Testing
Rather than simply creating new ads each month, my creative development is informed by what has performed well in previous campaigns. When a Guaranteed Rent concept became a top-performing direction, the next round focused on understanding what was driving that performance.
I developed a series of controlled variations that kept the core offer consistent while testing four different headlines.
